Monetize Guard Training: Partner with Defencify Today

Small security firms are often challenged to grow their bottom line. The realities of the industry tend to take up a lot of time as high turnover and ever more stringent customer expectations have become the norm.

Becoming a Defencify affiliate has many benefits:

• Generate passive income: You’ll earn up to 20% of the course cost for each student you refer.
• Attract aspiring security professionals to your brand, as you’ll invite them to apply once they’ve completed their training.
•  Boost your brand’s credibility by aligning with one of the country’s most trusted and respected online training providers.

Today’s article will outline the benefits of joining Defencify’s affiliate program and show you how easy it is to get started.

Why Invest in Guard Training?

Many small guard and patrol firms don’t train new hires, choosing instead to recruit experienced security personnel. We get it—training can be costly and time-consuming and is sometimes beyond the scope of what a smaller firm can accomplish.

Recruiting is costly and inherently risky. While most states require certification to become a security guard, many do not. Without proper training, you could be putting your company, your clients, and the public at risk. However, the realities of running a security business are such that you need to spend an inordinate amount of time and money attracting and recruiting qualified applicants. Even so, there is no guarantee they will stay.

Keeping the recruiting pipeline full and ensuring good employees stay is a full-time job in itself, so adding a training program on top of that isn’t often viable.

With so much time spent advertising, interviewing, or possibly working with a recruiter, we’d wager that you liaise with many job seekers who may not have the experience you need but have a keen interest in getting started.

Offering a training program is a way to nurture talent and invest in your brand. After all, most clients prefer to hire guards and guard companies that prioritize training as it reduces risk and liability and generally results in better outcomes.

In any case, it’s a balance. Can you afford to provide training? Can you afford not to?

What if there was a way to turn those interactions into cash and well-trained candidates?

The Defencify Affiliate program allows you to offer industry-recognized guard training and reap the financial benefits without any additional effort on your part.

How to Get Started as a Defencify Training Affiliate

So far, we’ve outlined some of the top benefits of becoming a Defencify Affiliate: passive income, raising your firm’s profile, and supporting the recruiting process.

Affiliates also enjoy the flexibility of not having to finance, manage, or oversee a new program. All you’ll have to do is add a link to your website or put a banner on your home page and point training candidates to it.

Keep in mind that Defencify’s training modules are not just for new guards. Experienced guards can access continuing education modules and advanced conflict resolution training, renew their guard cards, and obtain new certifications with our self-paced online courses.

While you don’t have to foot the bill for continuing training, you can refer your existing employees to the program and apply your affiliate income to their training, essentially providing them with a discount. It’s an excellent way to boost your firm’s collective knowledge and drive loyalty and retention. This approach could significantly reduce or, at the very least, subsidize your recruiting costs and encourage good employees to stay and grow with the company.

How much can I earn as a Defencify Training affiliate?

Every time someone signs up and pays for a course through your affiliate link, you are paid up to 20% of their total fee. Here’s how the commissions break down:

10% commission on the first $500

15% on the next $500

20% on every sale thereafter

Plus, there are no up-front costs to get started. Simply set up your affiliate account through our partnership portal. Once you are approved, you will receive a unique link, which you can send to security guards, new recruits, and other security firms interested in Defencify training.

Who can I sell training to?

As an affiliate, how you market the service is entirely up to you. Here are a few ideas:

·         Write a blog post introducing the partnership and explaining the benefits of Defencify training.

·         Send out an e-blast promoting courses to other small security and patrol firms.

·         Post on your social media accounts to attract aspiring guards.

·         Create a landing page outlining the benefits of guard training and how it can enhance a guard’s earning potential and desirability with employers.

·         Place a banner on your website’s home page directing people to take courses.

·         Let your employees know that training is available to them and offer to subsidize training for full-time employees.

The approach you choose is entirely up to you. Some firms may prefer a more passive approach, while others can leverage the partnership to fuel a marketing campaign. Some initial effort and investment at the outset can help you get the ball rolling. Once you gain some momentum, the program will run itself.

Best of all, it’s one of the easiest sells in the business. Defencify Training is recognized throughout the security industry as one of the best elite guard training programs available. Simply aligning with Defencify positions your firm as a contender at the highest echelons of the security landscape and may open doors to new opportunities, networking, and high-caliber talent.

The Bottom Line

Elite guard training is fast becoming a differentiator for security firms. Clients prefer to engage firms with well-trained guards, and Defencify Training is one of the most recognized and respected programs in the business.

Becoming a Defencify Training affiliate provides an easy way to gain passive income while giving guards and website visitors simple avenues to certification, continuing education, and advanced training modules that elevate their experience and desirability with potential employers.

Sign up for our affiliate program today to get started.